OK! So you are right in the sense that we are asking the question! BUT what we may not be articulating correctly, is that we want YOU to help us simplify things so that we can explain it to those that just don't get it.
To the thinking that more people get this then we think...I did a quick poll - 54 "common" people...7 of them knew how to answer your question. Those are the people that we need to reach...
Aly