"I was channeling "Common Sense" so was trying to be brief. I want it to appeal to everyone who is thinking "What in the heck are we doing?" so the audience is sort of the general population that doesn't have a great deal of expertise and feels they need to trust people who aren't making a lot of sense. I also think, as pointed out early, that women tend to think about things in longer terms because of the relationship with their children so that is a target audience."
...is what I was trying to say below.
Thanks, Tom!